Monday, December 8, 2014

Brand Collapse

Will I trust the feeble new brand? It gives me no sensation whatsoever...
Too abstract, no history, no way to relate with it...
The ING brand and lion logo were quite inspiring and suggested force and history which meant trust. This N logo is utterly a bullshit.

The same thing happened with Piraeus bank. They changed the old logo, a beautiful and minimalist Greek trireme that suggested again boldness and history

into this Ericsson like logo that says nothing about the institution

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